CURRENT TRENDS AFFECTING THE WALL MURAL MARKET
Wallpaper, in general, as well as wall murals, in particular, are once again enjoying growing popularity. In countless articles, whether in fashion magazines or market studies, the revival of wall murals and wallpaper is a hot topic. White walls are an invention of modern times, wall murals, however, are tried and true. Generation Y has rediscovered the advantages of wall murals. We are also pleased with the fresh interpretations. Whether refined close-ups of tropical animals and plants or colourful patterns, creative people are coming back to wall murals. There is also a wide array of colours to be seen. TrendTablet, the famous trend research institute in Paris and New York, for example, also relies on them. Especially in times where headlines are often bleak, colours are in high demand, according to Lidewij Edelkoort, founder of TrendTablet. In this sense, colour up your life!
Furthermore, there is a trend towards the natural. Here, for example, we have visuals of wood, plants or rocks of different kinds. The results are elegant, stylish rooms, which provide a soothing living space to relax and unwind. In a similar category, there are wall murals, which depict traditional construction materials such as tiles or marble. Another much-acclaimed trend is metallic. In particular, copper-like colours are in demand. Here too, the desire for deceleration, cosiness and security is expressed. Also, the vintage look, often associated with the same desire is still in demand, particularly in Western Europe. Furthermore, a new trend toward surrealism or even psychedelic could emerge in the near future. The motives of artist Pireo Fornasetti, now part of the mainstream, are examples of this.
In terms of backing material, non-woven fabric is still very popular. The main advantages of non-woven fabric are listed briefly below.
1. Easy to handle: the paste is applied directly to the wall
2. Dimensional stability: non-woven wall murals retain its shape
3. Easy removal: even after several years, it is easy to remove
The major paper manufacturers invest heavily in the development of innovative materials. Isn’t it exciting?
We stay on the ball.
Your W+G Team